The firm has eventually turned business around by making a couple changes that were crucial to the menu, like offering new value choices and adding breakfast throughout the day.

But there’s another move that is crucial to McDonald’s success: enhancing customer service through training and wage increases.

Issues that customers have mentioned previously contain orders that are incorrect, long delays for food, rude workers, and insufficient cleanliness in eateries.

To mend things, the business made a significant investment in worker wages and benefits a year ago, lifting the typical hourly wage from $9.01 to $9.90 in July. The firm says $10 will be exceeded by the typical hourly wage by the end of the year.

McDonald’s also began enabling workers to bring in as much as five days of paid vacation annually, and invested with the enactment of new processes in training like “ask, request, tell” to increase drive through service.

“The core discouragement for customers was truth through the drive thru, which affects service times,” McDonald’s CEO Steve Easterbrook said in April on an earnings call. “I ca let you know how in-depth the team offers to help our restaurant teams get it more generally.”

The wage and training investments experienced a major impact on customer service, in accordance with Easterbrook.

He said the changes “have resulted in higher customer satisfaction scores and lower team employee turnover and we're getting share relative to the [fast food] sandwich section.”

Workers were simply affected by the wage investments at company-owned eateries — which represents about 90,000, or just 10% of McDonald’s US eateries workers.

But many McDonald’s franchisees probably followed suit. In a survey a year ago, several operators said they felt pressure to raise worker pay in the wake of the McDonald’s wage statement.

While progress is being made by the firm with its investments in workers, labour groups say the chain has’t done almost enough.